Loading
Loading
Campaign Production · 60 Images · 8 Videos
Campaign Images
Video Assets
Location Shoots
Outfits Produced
BonPrix, a major European fashion retailer, partnered with creative agency Wiethe to produce a Spring campaign set in Copenhagen. 8M Studio was brought in to replace traditional location photography with AI-generated environments.
The campaign required 15 outfits photographed across 15+ Copenhagen locations — cafés, waterfronts, tram stations, pedestrian zones. Traditional production would require flights, accommodation, location scouting, permits, a full crew for 3-5 days, and contingency for weather. Estimated cost: €50,000-150,000+.
8M Studio produced full AI moodboards based on the creative brief, generating Scandinavian city environments with correct lighting, props, and atmosphere. After client approval, real models were shot in a controlled studio, then composited into the approved AI environments. Multiple QA rounds ensured seamless integration.
60 campaign images and 8 video assets delivered — all set in a cohesive Copenhagen visual world. Zero travel, zero location shoots, zero weather delays. The client's design team approved all final assets through a professional QA process via Frame.io.
Project Gallery
Copenhagen Waterfront — Outfit 1
Street Scene — Outfit 4
Café Exterior — Outfit 7
Tram Station — Outfit 11
Park Setting — Outfit 13
Pedestrian Zone — Outfit 15
Full project imagery available upon request
Whether you need a full campaign or want to automate your studio, we'll show you what's possible.